ETI Blog | Mary Beth Henderson

Is Customer Service Dead?

By Mary Beth Henderson

September 17, 2014

customer service, good customer service, telecom customer churn, customer satisfaction

If you are in the telecom business, you most likely have heard the recording of the Comcast CSR berating a customer for choosing to cancel his service. Instead of taking the information necessary to cancel, the CSR tries to interrogate the customer...

The Top 5 Bad Trade Show Ideas

By Mary Beth Henderson

October 22, 2013

trade shows, TelcoVision, Overture GIS

If you are in the telecommunications field, then you know fall is Trade Show Season. As the marketing specialist with ETI, I always look forward to this time of year. It’s a time where we can show off our software, meet and greet our customers,...

5 Facts You Should Know Before Launching New Services

By Mary Beth Henderson

September 12, 2013

video, voice and data launch, expanding service offerings

Time out! This week we are taking a break from our GIS series to discuss ways to be more successful when getting into Telecom service offerings. I recruited ETI's Vice President of Product Management, Chris Beisner, to share with us tips for...

Action Leaders Are Better Than Thought Leaders

By Mary Beth Henderson

June 03, 2013

telco churn, subscriber churn, reduce churn

Welcome to the very first ETI Blog. I like to call it the ETI Action Leaders Blog because while we think thought leadership is important, action leadership is much more relavent to our customers. We know that our customers - which number just under...